Webflow Professional Partner


This article is about migrating from WordPress to Webflow and what to consider to ensure a successful relaunch. The article includes tips on planning, securing content, transferring content, designing the new site, testing the site, publishing and search engine optimization. The article is expected to take 10-15 minutes to read.

Planning is everything

Before you start the migration, you should be clear about what you want to achieve with the new website. What are your goals and what do you want the new site to look like? Make a list of all the important elements and features you want to have on the new website. Then you can start planning and implementing the migration.

Back up the old Wordpress content

Before you start the migration, you should back up your content. Make a backup of the WordPress database and save your URL structure. The latter is important to keep an eye on possible redirects and adjust them if necessary. Here you can use tools like the SEO Spider Tool from ScreamingFrog.

Transferring the content to Webflow

After you have saved your content, you can start transferring the content to the new Webflow site. There are several ways you can do this. For example, you can transfer all the content manually or you can use tools like Zapier or Integromat to transfer the content automatically.

For our customer taod, we carried out a successful migration and, in addition to importing the dynamic blog articles, we also adapted the webflow design and supported the customer in creating the templates and modules. The marketing team at taod independently created static pages based on our templates. Check out the case study of our migration from Wordpress to Webflow here.

Wordpress to Webflow Migraton

Testing the Webflow implementation

Before the new website goes online, it should be tested extensively. Check if all content has been transferred correctly and if the website works properly on different devices and browsers. We use ahrefs to check all SEO parameters and to keep an eye on redirects and rankings.

Publication of the new page

When you are done testing the new website and you are sure that everything works, you can go online with the new website. Make sure you block out enough time for this and get support from the team if needed. It can be helpful to have other team members help test the features.

Checklist for migration from WordPress to Webflow

1. planning and objective

  • Define goals of the new website
  • Determine target group and content strategy
  • Plan design and functions of the new website

2. backup of the current website

  • Database
  • Files
  • URL structure

3. transfer contents

  • Export texts and images from WordPress
  • Import content into Webflow or transfer it manually

4. customize functions and plugins

  • Check functions and plugins of the old website for their necessity
  • Implement functions in Webflow or search for suitable alternatives

5. testing the new website

  • Test new website on different devices and browsers
  • Check functionality and usability
  • Check content, links and images for accuracy

6. conversion to the new website

  • Upload new website to the server
  • Redirect domain to the new website
  • Test if the new website works properly

7. search engine optimization

  • Check new website for its search engine optimization
  • Set up sitemaps and redirects correctly
  • Update Google Analytics and Search Console

8. training and support

  • Training of employees in the use of the new website
  • Ensure support and updates after the relaunch


Migrating from WordPress to Webflow can be a good decision to create a modern and fast website. However, there are a few things you should keep in mind to ensure a smooth relaunch. Careful planning, backing up the data, transferring the content, designing the new site, testing the site and publishing it are the most important steps. If you follow these steps, nothing will stand in the way of a successful relaunch.

If you are looking for a reliable webflow agency for your web projects, we are at your disposal. We are looking forward to hearing from you!

Last update:
4.2.2024 22:34

More from the magazine

Projects on the topic

Migration from Wordpress to Webflow for taod.de
Migration from Wordpress to Webflow for taod.de
Migration from Wordpress to Webflow for taod.de
Wordpress migration
Webflow Support
Webflow Relaunch
Webflow CMS implementation
Webflow relaunch & brand refresh for siedepunkt.de
Webflow relaunch & brand refresh for siedepunkt.de
Webflow relaunch & brand refresh for siedepunkt.de
Webflow Relaunch
Wordpress migration
UI/UX Design
Webflow implementation