For the corporate design relaunch, it was important for us to achieve an appealing evolution while not forgetting the old brand DNA. Keeping the main color brown, the word/figurative mark 90.10 was given a straightforward, less playful look. The surrounding frame gives the 90.10 element more stability and weight. The word mark in capitals forms the foundation. In addition to the logo redesign, new business cards and a high-quality image brochure were developed. A spot varnish for important elements and photos in print establishes a connection to the subject of paint / paint distribution and literally makes the brand shine. As a give-away for customers' workshops, a poster overview with paint properties and paint know-how was designed in a 90.10 look.
Logo old version
Logo re-design
Brochure 90.10 Wrap-around fold - outer pages
Brochure 90.10 - Folded out inner pages
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