SEO meta tags are HTML meta tags that are inserted into the header area of a website to provide search engines with information about the content and structure of the page. These meta tags are important elements of on-page optimization in the context of search engine optimization (SEO). They are used to help search engines index the page better, display it in search results and understand which keywords and topics are associated with the page.
The most important SEO meta tags are:
1. title tag (Title Tag): The title tag defines the title of the website, which is displayed in the search results as the heading for the search result link. The title should be precise and meaningful and contain relevant keywords.
<title>Ihr Seiten-Titel hier</title>
2. meta description tag (meta description tag): The meta description tag allows you to define a short description of the page. This description is often displayed in the search results under the title and is intended to give users an overview of the content of the page.
<meta name="description" content="Kurze Beschreibung Ihrer Seite hier">
3. meta keywords tag (meta keywords tag): Meta keywords tags used to be used to specify a list of relevant keywords for the page. However, most search engines have discontinued the use of meta keywords tags as they were prone to abuse.
4. meta robots tag (meta robots tag): The meta robots tag can be used to control whether search engines are allowed to index the page or not. This can be used to block pages or exclude certain page areas.
<meta name="robots" content="index, follow">
5. canonical tag (canonical tag): The canonical tag is used to tell search engines which version of a page should be considered the main version when there are multiple versions of the same page.
<link rel="canonical" href="URL-der-hauptversion-der-Seite">
6. hreflang tag (hreflang tag): The Hreflang tag is used for multilingual websites to tell search engines in which language and region the content is available.
<link rel="alternate" href="URL-der-anderen-Sprachversion" hreflang="Sprachcode">
These meta tags should be carefully created and optimized to increase the relevance of the page for certain keywords and topics. They help to ensure that search engines interpret the page correctly and display it in the search results. It is important to note that not all search engines use all meta tags or evaluate them in the same way. Therefore, it makes sense to adhere to SEO meta tag best practices, but also keep common sense and user experience in mind.
