Webflow relaunch & brand refresh for Siedepunkt

- Website migration from Wordpress to Webflow

Radikal & Kreativ
for communication that moves

We redesigned the website of the creative agency Siedepunkt . The aim of the relaunch was to get to the heart of the Siedepunkt brand and its creative output on the web, to create a technically flawless and SEO-optimized website and to offer the Siedepunkt team an easy-to-use platform for managing their projects.

Our approach

Together with the team, we analyzed competitors and best practices in several video calls and defined the goals for the relaunch. Based on the existing content, we created the designs in Figma after the analysis phase and made initial considerations for the animations.

Project details

Customer

Siedepunkt Creative agency

Year

2023

Location

Cologne

Website

www.siedepunkt.de

What the customer says

"Our website is our business card and should radiate the creative and agile spirit of our agency. Malte and Toby understood this right from the start.
The close and flexible collaboration during the project was characterized by maximum transparency, goal-oriented advice and creative freedom on both sides.

If you are looking for a reliable partner who plays Champions League in terms of expertise and humanity, Kirch & Kriewald is the best choice."

Marco Hussels
Project manager
Siedepunkt

Our services

Analysis & consulting
Brand Refresh
UI & UX Design
Webflow design implementation
Individual animations
Website migration from Wordpress to Webflow
SEO Onpage Optimizations

Website relaunch

Home page before relaunch

Homepage after relaunch

Analysis & consulting

It all began with a thorough analysis of the existing website and the agency's goals at Siedepunkt. Clear objectives for the relaunch were defined in close cooperation with the client.

Brand Refresh

In order to sharpen the agency's brand on the web, we revised the design to make it more modern and coherent. The existing identity was taken up and developed further in a contemporary way.

UI & UX Design

The User Interface (UI) and User Experience (UX) design has been redesigned to maximize usability and showcase the agency's core services in the best possible way. The new design aims to capture the essence of Siedepunkt 's creative approach while providing visitors with a seamless navigation experience.

Webflow design implementation

Based on the new design, the website was developed in Webflow. To enable Siedepunkt to publish new case studies independently, we created a modular structure for the pages and trained the team in the use of Webflow.

Individual animations

To increase user interactivity and engagement, we integrated custom animations throughout the website. These animations not only improve the aesthetic quality of the website, but also provide users with an unforgettable experience.

Website migration from Wordpress to Webflow

The existing WordPress website was successfully migrated to Webflow, with all content and functions being seamlessly transferred.

Goals of the relaunch

Focusing the content & sharpening the brand

In order to convey the expertise of Siedepunkt to potential customers more quickly, we have emphasized the actual core services. With our refreshed brand identity and modern design elements, we convey a distinctive and contemporary image that leaves a lasting impression on customers and prospects.

Administration & maintenance of the website

The team at Siedepunkt can easily update and manage the projects so that the website is always up to date. Thanks to the training, Siedepunkt is now able to maintain the website itself and publish case studies. This leads to more flexibility and efficiency in presenting the work and opening up new business opportunities.

Technically flawless website & SEO optimization

The new website is built on a solid foundation and ensures optimal performance and visibility in search engines. This improves the online presence, which leads to a higher number of potential customers and increases organic traffic.