Wine Festival on the Rhine
Branding & Website

Together a glass of wine on the Rhine

In 2018, the event agency zwo zwo eins commissioned us to give a face to the new urban Cologne wine festival on the Rhine. Stylish ambience, cabanas on the Rhine and an exquisite selection of German and international wines. The event in the Rheinauhafen Cologne was a complete success with more than 20,000 visitors and will be repeated this year.

In addition to the corporate design and accompanying print measures, we designed mesh banners for the cabanas, wayfinding, food and wine menus as well as a location map.

Furthermore, we created the digital measures from website to social media content. In 2019 year we were again involved and have among other things updated the website.

Project details

Customer

Wine festival on the Rhine

Year

2018 to date

Location

Cologne

Photos

Robin Maeter

Website

winefest-am-rhine.com

Corporate Design & Logo Design

Color world

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Print design

Drinks menu - Wine Festival on the Rhine

Services website

Webflow design
Webflow implementation
Social media integration

A clearly arranged event website provides interested parties and visitors with all relevant information about the event. In addition to current information in the integrated social media feed, FAQs for visitors were answered and all wineries and food offers were presented. The site was implemented in Webflow.

In the run-up to the launch, we acted as art director for the photo shoot in collaboration with photographer Robin Maeter. The resulting imagery reflects the spirit of the event - casual and relaxed together enjoying a glass of wine in the sun on the Rhine.

Social Media Marketing

In addition to print media and editorial coverage, the event was also promoted primarily via communication on social networks. We were responsible for transferring the corporate design to the social media channels. In addition to event posts, all partners and wineries were presented in a uniform framework. Over 700,000 people were reached via the Facebook event alone.