Webflow Professional Partner

What are workflows and why do you need them?

Workflows are automated processes that organize tasks and actions in a logical sequence. They network various applications and services to enable the exchange of information and data between them. In this way, the automation of recurring manual steps can be realized. Why are automated workflows so important for companies? They save time and increase efficiency by eliminating manual and time-consuming activities. The standardization of processes ensures consistency. They also minimize human error that can occur when manually copying and pasting data between systems.

A concrete example illustrates this:

As soon as a new contact sends a request via the company website, a task is automatically created in your project management tool and assigned to the relevant employee. The employee receives an email notification with all the relevant details. After the contact is made and a phone call is made, the employee updates the status of the task and this update is forwarded to the CRM software, which updates the new contact's information.

This serves as a simple example of a workflow that optimizes the sales process by automatically creating and tracking tasks and synchronizing data across different systems. Workflow automation can make company processes more efficient and increase productivity.

The advantages of Zapier and Webflow for efficient workflows

As webflow experts, we know how valuable efficient workflows are. Zapier enables the automation and integration of various web apps such as Webflow, which increases productivity enormously. Zapier enables a seamless connection between Webflow and over 2,000 other web applications. As soon as an action is triggered in Webflow, Zapier can automatically start a corresponding action in another app. Here are some examples:

  • When a new lead form is submitted in Webflow, Zapier can automatically create a new contact person in your CRM.
  • When a new page is published in Webflow, Zapier can automatically post the link on social media.
  • Incoming e-mails can be recorded directly as new Webflow leads.

The possibilities are endless! Zapier can be used to automate complex processes, saving valuable time and resources.

Webflow, on the other hand, enables the visual design of highly professional websites without programming knowledge. The intuitive interface is ideal for agencies, designers and customers. Webflow offers everything you need to create responsive websites, online stores and blog pages.

Workflow examples for marketing and sales

Lead generation

We have the ability to collect leads from web forms via Zapier and store them in our CRM. Here is an example process:

  1. A contact form on our website sends the lead data to Zapier.
  2. Zapier adds the lead information received to our CRM.
  3. We receive a notification about the newly added lead, allowing us to initiate follow-up measures promptly.

This workflow makes it possible to generate qualified sales leads and ensures that no inquiries are lost.

Automatic e-mail follow-up campaign

We can set up an automated email campaign to be sent to new leads. For example:

  1. As soon as a new lead is recorded in our CRM, Zapier automatically sends a welcome email.
  2. 3-5 days later, Zapier sends another email to draw the lead's attention to our products.
  3. 1 week later, Zapier will send you a thank you email with a voucher or discount code.

This workflow ensures that leads stay engaged and enthusiastic without us having to send every email manually.

Lead qualification and prioritization

We can define evaluation criteria in Webflow to automatically qualify and prioritize leads. Here is an example:

  1. Webflow integrates a lead qualification form that assigns points for company size, budget, urgency, etc.
  2. Zapier reads the responses and calculates an overall score to label the lead as "hot", "medium" or "cold".
  3. Hot leads are prioritized and displayed to our sales team, while cold leads are marked for later follow-up.

This optimizes the lead qualification process and ensures that our sales department can work more efficiently.

How to combine Zapier and Webflow

As Webflow professionals, we use Zapier to create efficient workflows between Webflow and other apps. In this article, we'll show you how to combine Zapier with Webflow to optimize your workflow.

Establishing a connection between Webflow and Zapier

To connect Zapier to your Webflow site, you must first create a Webflow account and log in to Zapier. Once you have logged in to both services, you can create a new connection in Zapier by selecting "Webflow" in the list of apps. Then select the action you want to trigger when changes are made on your Webflow site.

Notifications of publications

A handy way to connect Zapier to Webflow is to set up notifications when changes are published on your Webflow site. For example, you could set Zapier to send you an email notification when you publish a new page on your Webflow site.

  1. Open the Zapier app and select "Webflow" as the trigger app.
  2. Select "New published page" as trigger event.
  3. Select "Gmail" or another email service as the action app.
  4. Define the email template, including subject and message. You can also use placeholders such as {{url}} to insert details about the newly published page.
  5. Name and activate your Zap.

From now on, you will receive an e-mail notification from Zapier as soon as you publish a new page on your Webflow website. This way you will always be up to date when changes are made to your Webflow site.

4 Useful Zapier webflow workflows

As Webflow experts, we use Zapier to create efficient workflows between Webflow and other apps. Here are 5 useful Zapier webflow workflows you can implement:

1. import leads from a form into the CRM

If you use a contact form on your Webflow website, you can use Zapier to automatically import incoming form data into your CRM. This keeps your lead data synchronized and gives your sales team instant access to new prospects.

2. automatically share blog posts

Set up a Zap to automatically share new blog posts on social networks such as Twitter and LinkedIn. This will help you reach more readers and increase visibility. You can even upload a different image for each platform.

3. notify new contacts

Inform your team immediately about new contact requests. Zapier can send SMS, Slack messages or emails when a new contact comes through a form on your website.

4. forward requests

Automatically forward incoming contact requests to the right person in your team. Zapier can filter emails based on departments or other criteria and forward them to the right person. This way, no request is lost and your customers are served quickly.

With Zapier and Webflow, you can automate your workflows and focus on what's important - driving your business forward. Try out some of these Zapier workflows and see how much time you can save!


We've now seen how you can use Webflow and Zapier together to create efficient workflows and automate your workflow. This allows you to focus on the important things - building your business and making your customers happy.

With these powerful tools, you can automate forms, subscriptions, notifications, payments and much more. This will increase your productivity and delight your customers with seamless digital experiences. Use the power of Webflow and Zapier to optimize your workflow and save valuable time.

We hope this guide has given you some useful insights into how you can make the most of Webflow and Zapier in your business. Good luck building your workflows and growing your business! You can do it.

Last update:
29.3.2024 15:04

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